1. In US copyright law, which of the following is NOT protected?
Correct.
US copyright does not protect style — only specific expression. A designer's visual language or aesthetic approach is not ownable, which is why style-reference prompting is legally distinct from reproducing specific protected works.
2. The Content Authenticity Initiative (CAI) was launched by:
Correct. Adobe launched CAI in 2019; it now includes the BBC, AP, Nikon, and 2,000+ organizations.
Adobe launched the Content Authenticity Initiative in 2019. It is now an industry-wide standard with 2,000+ member organizations.
3. Piktochart AI's "Data to Infographic" pipeline, launched in 2023, accepts what type of input?
Correct. Piktochart AI's pipeline accepts raw bullet-point data and outputs a designed layout with visual hierarchy applied automatically.
Incorrect. Piktochart AI accepts raw bullet-point data and automatically outputs a designed layout with applied visual hierarchy.
4. According to MIT Work of the Future Lab research, which design capability is most resistant to AI automation?
Correct. Problem reframing — the ability to recognize that the stated problem is the wrong problem — was identified as the highest-leverage and most AI-resistant design skill.
Problem reframing was identified as the most AI-resistant — it requires the contextual intelligence, lived experience, and strategic judgment that current AI models cannot provide.
5. What is "scaffold prompting" in the context of AI presentation tools?
Correct. Scaffold prompting requests a structural framework (titles, types, notes) rather than finished content — giving the designer a blueprint before visual work begins.
Incorrect. Scaffold prompting means requesting a structural blueprint — slide titles, visual types, speaker notes — before committing to any design work.
6. When an AI image model processes a logo prompt, what fundamental operation is it performing?
✓ Correct — Correct.
AI uses a text encoder → latent space navigation → statistical pattern matching process. No brand design knowledge or vector rendering is involved.
7. The New York Times Graphics desk's AI-suggested treemap approach was used for which dataset, becoming one of their most-shared graphics in 2022?
Correct. The NYT Graphics desk reported that an AI-suggested treemap for vaccine distribution data became one of their most-shared graphics of 2022.
Incorrect. The AI-suggested treemap approach was applied to vaccine distribution data and became one of the Times' most-shared graphics of 2022.
8. The "accountability gap" in AI brand governance refers to:
Correct. The accountability gap emerges when AI decisions outpace human review capacity — breaking the chain of accountability for brand outputs.
The accountability gap is a governance structure problem: AI makes decisions faster than humans can oversee, creating a break in the accountability chain for brand outputs.
9. Canva reported that over how many users had used its AI-assisted layout features by 2023?
Correct. Canva reported over 170 million users of its AI-assisted layout features by 2023, making it one of the most widely deployed AI design systems in history.
Incorrect. Canva reported over 170 million users of its AI-assisted layout features by 2023.
10. WPP's 2023 "AI Creative Director" role required which combination?
Correct. WPP explicitly required both established creative direction credentials and operational AI fluency — a hybrid requirement signaling that the role bridges traditional and emerging skill sets.
WPP required both deep creative direction experience AND functional AI tool fluency — the role was positioned as senior, not entry-level.
11. Adobe Firefly's ability to extend images while maintaining compositional balance was primarily due to:
Correct. Compositional metadata on training images allowed statistical pattern reproduction, not rule-following.
Firefly learned compositional patterns from statistical regularities in training data tagged with compositional metadata.
12. Amazon's Style Dictionary is used to:
Correct. Style Dictionary's value is single-source-of-truth token distribution across every platform output.
Style Dictionary transforms one token source into many platform outputs — CSS, Swift, Android XML — ensuring all platforms reference the same authoritative values.
13. Salesforce's Lightning Design System covers approximately how many design tokens?
Correct. 3,000+ tokens across color, typography, spacing, motion, and iconography — all versioned and changelog-tracked in the npm package.
Salesforce Lightning covers 3,000+ tokens across color, typography, spacing, motion, and iconography in a versioned, publicly importable npm package.
14. Which of the five prompt parameters identified in the lesson most directly determines whether an AI output is usable as a logo concept?
✓ Correct — Correct. While all five parameters matter, the combination of composition (isolated), render quality (vector-style flat), and negative prompt (excluding gradients, shadows, photorealism) determines logo viability.
All five parameters contribute, but logo viability most directly depends on composition (isolated), render quality (flat/vector-style), and negative prompts (excluding non-logo elements) working together.
15. What does a LoRA (Low-Rank Adaptation) enable in a Stable Diffusion workflow?
Correct. LoRA is a lightweight fine-tuning method that teaches a base diffusion model new styles or subjects without requiring full model retraining.
LoRA is a lightweight fine-tuning technique — it adapts the base model to learn specific styles, faces, or brand objects without full retraining.
16. MyFonts' WhatTheFont updated its font identification system with deep learning in which year?
✓ Correct — Correct. WhatTheFont integrated deep learning in 2017, significantly improving accuracy on clean specimens.
WhatTheFont's deep learning update was in 2017. Review Lesson 1.
17. In a multi-channel AI audit workflow, Phase 4 (Prioritized Human Review) is designed to:
Correct. AI generates the triage order; humans make the final approve/correct/retire decisions on flagged assets.
Phase 4 is about triage efficiency — AI surfaces the highest-risk assets for human decision, not human review of everything or AI approval of anything.
18. The principle of "Repetition" in AI layout enforcement refers to which behavior?
Correct. Repetition means visual elements — colors, shapes, type sizes — repeat consistently across the deck, which AI enforces by flagging inconsistent brand applications.
Incorrect. Repetition in design means that visual elements (colors, fonts, spacing) repeat consistently across all slides — enforced by AI to maintain brand cohesion.
19. Apple's use of extreme negative space in product marketing, as discussed in Ken Segall's 2012 book "Insanely Simple," functioned primarily as:
Correct. Apple's negative space was strategic — a functional signal of premium positioning based on the learned association between white space and quality.
Apple's white space was strategic brand communication: empty space signaled confidence and premium positioning, not cost savings or technical constraints.
20. The primary advantage of vector-native font generation (VecFusion, DeepVecFont) over raster font generation is:
✓ Correct — Correct. Bézier path output preserves the structural and metric data that professional font production requires.
Vector output (Bézier paths) is the key advantage — it preserves metric information needed for production. Review Lesson 3.