1. University of Washington researchers found Facebook's hate speech classifier had what false positive rate disparity for AAVE content?
Correct — the 2021 UW paper documented AAVE false positive rates approximately three times those for Standard American English.
The UW 2021 research found AAVE false positive rates approximately three times higher than Standard American English — a significant disparate impact on AAVE speakers.
2. The Sports Illustrated AI-author scandal involved which specific deceptive practice?
Correct. The Arena Group's SI articles appeared under completely fictitious authors with AI-generated profile photos — combining AI-generated text and synthetic identity creation.
The SI scandal involved AI-generated articles under completely fictitious author names with AI-generated headshots — a combination of AI content and synthetic identity presentation.
3. Carnegie Mellon research on the 2020 US election found what about bot activity in political Twitter content?
Correct. Analyzing 233 million election-related tweets, Carnegie Mellon researchers estimated bots accounted for 15-20% of political content in the pre-election weeks — a significant and measurable distortion of organic discourse.
Carnegie Mellon's analysis of 233 million election tweets found bots accounted for an estimated 15-20% of political content in the weeks before the 2020 election — a substantial and measurable synthetic component of political discourse.
4. Ken Schwencke built Quakebot for which newspaper?
Correct. Ken Schwencke built Quakebot while working at the LA Times. The bot published the June 2014 Westwood earthquake story three minutes after the event.
Quakebot was built by Ken Schwencke at the Los Angeles Times. It published the Westwood earthquake story three minutes after the 4.4-magnitude quake struck.
5. What did the Heinz DALL-E campaign (2022) use as its central creative concept?
Correct.
When Heinz gave DALL-E only the prompt "ketchup," the model repeatedly produced Heinz-like imagery — which Heinz turned into the campaign insight itself, arguing it proved the brand is the cultural default for ketchup.
6. According to a 2019 Northeastern/USC academic study, what did Facebook's ad delivery algorithm do even when advertisers used no discriminatory targeting criteria?
Correct.
The study found that the algorithm's optimization for engagement encoded historical bias — producing racially and gender-skewed ad delivery even without any explicit discriminatory targeting instructions.
7. Who coined the term "deepfake" and when?
Correct. The Reddit username "deepfakes" appeared in late 2017 posting celebrity face-swap videos.
The term originated with an anonymous Reddit user in 2017, not from academia or Hollywood.
8. What is Google's SynthID designed to do?
Correct. SynthID embeds invisible watermarks that survive moderate compression and editing, enabling later identification of AI-generated content.
SynthID is Google's imperceptible watermarking system for AI-generated images and audio — embedded at creation to enable later identification.
9. The NEDA Tessa chatbot controversy is best understood as evidence of:
Correct. Tessa wasn't hacked and wasn't necessarily poorly built for general purposes — it lacked the specific clinical sensitivity eating disorder support requires. The domain gap is the key lesson.
Tessa illustrates the domain gap: general health training ≠ clinical judgment for sensitive high-stakes interactions. An AI competent in general health information can still cause serious harm in specialized clinical contexts.
10. The 2019 Gabon deepfake incident demonstrated which specific risk?
Correct. The Gabon video may not have been a deepfake at all — but the belief that it might be triggered a coup attempt. Doubt in authenticity itself became the weapon.
In Gabon, whether the video was actually a deepfake was disputed — but the accusation of fakery was enough to trigger a coup attempt. This is the liar's dividend: undermining trust in real content is as dangerous as creating fake content.
11. In 2021, what percentage of hate speech actioned by Meta was detected proactively by AI before any user report?
Correct — Meta's Q3 2021 Community Standards Enforcement Report.
Meta's report stated 97.3%.
12. YouTube's 2020 BERT deployment reduced recommendations of borderline content by what proportion on U.S. English queries?
Correct — documented in YouTube's Q3 2020 transparency report.
YouTube reported a 70% reduction on U.S. English queries.
13. The EU AI Act (2024) classifies which category of AI systems as prohibited?
Correct.
The EU AI Act prohibits AI that uses subliminal manipulation techniques or exploits group vulnerabilities to distort behavior — a category with direct implications for some advertising AI practices.
14. In the Hong Kong deepfake fraud (2024), what was the approximate amount transferred?
Correct. HK$200 million ≈ US$25 million — the largest known deepfake financial fraud at the time.
The transfer was HK$200 million, approximately US$25 million.
15. What did Tilburg University researchers find about Meta's submissions to the DSA Transparency Database?
Correct — compliance in form (submitting records) did not guarantee transparency in substance; the reason fields were insufficiently detailed for accountability purposes.
Tilburg researchers found ~95% of Meta's 1.5B+ records lacked meaningful "reason" field content — illustrating that formal DSA compliance doesn't guarantee substantive accountability.
16. The DSA Transparency Database requires platforms to submit moderation decision records within what timeframe?
Correct — the DSA requires records to be submitted within 24 hours of each decision.
The DSA Transparency Database requires submission within 24 hours of each moderation decision.
17. Meta's Lookalike Audiences tool, launched in 2013, democratized which AI advertising technique?
Correct.
Meta's Lookalike Audiences made lookalike modeling — taking a seed audience and finding statistically similar users at scale — accessible to advertisers of all sizes for the first time.
18. Google's Performance Max campaigns, launched in 2021, operate on what core principle?
Correct.
Performance Max gives Google's AI a budget and a target ROAS, and it autonomously allocates spend across Search, Display, YouTube, Gmail, Maps, and Shopping based on predicted conversion probability.
19. Google's Perspective API, released in 2017, was found to over-score toxicity for what type of content?
Correct — CMU researchers documented that the API reflected training data bias by scoring identity-group mentions as disproportionately toxic.
Carnegie Mellon researchers found the API over-scored phrases containing identity group terms — a training data artifact, not a deliberate policy.
20. What did the 2017 YouTube counter-terrorism removal surge damage that became a landmark accountability case?
Correct — over 300,000 videos were removed, including evidence of atrocities being used in international investigations, making this the canonical case for documentation carve-outs in moderation policy.
The Syrian Archive documented 300,000+ removed videos including war crimes documentation used by human rights organizations and international courts — the foundational case for why over-removal has humanitarian consequences.